GMV of won projects
One product, two profit levers — a cost reducer and a revenue driver. The only number that can't move unless a homeowner committed and a contractor won work.
Four pain points, two of them structural
Homeowners can't communicate the vision
Contractors quote from vague descriptions
Quotes are impossible to compare
Time wasted on low-intent homeowners
The three-year build
Year 1
€2.2m
GMV of won projects
- Contractors
- 250
- Total revenue
- €133k
- Take-rate
- €88k
Year 2
€30.1m
GMV of won projects
- Contractors
- 900
- Total revenue
- €1.55m
- Take-rate
- €1.20m
Year 3
€132m
GMV of won projects
- Contractors
- 2,400
- Total revenue
- €6.56m
- Take-rate
- €5.28m
Year 3 GMV = 88% of stated SOM. Tight on purpose.
Three things worth arguing about
01 · The €60/hr opportunity cost
If Marco wouldn't have billed the hour, the saving is time, not cash. Answer: sell time back as capacity — even at 30% saved and zero win-lift the swing is still +€6,003.
02 · Estimate accuracy
A confidently wrong quote poisons trust faster than marketing rebuilds it. Answer: ranges never points, mandatory contractor sign-off, variance is a day-one guardrail.
03 · Take-rate leakage
Contractors will take jobs off-platform. Answer: keep the rate low, make milestone payments genuinely useful, price SaaS so the tool is worth keeping regardless.
See it working
Walk the homeowner and contractor journeys in the prototype.